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Know the persuasion techniques that influence your purchase decisions everyday, and make smarter decisions.

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IKEA has a very unique way to "market us".

Don't underestimate the power of these "insignificant" words, they play a major role when it comes to #persuasion

This is a true story 😅

I always wonder if those Giant Brand Names are sitting there laughing at us for buying their low quality products.

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